:root {
  --bg: #f4f1ec;
  --surface: #ffffff;
  --ink: #111820;
  --muted: #59636d;
  --line: #d9d1c6;
  --dark: #101820;
  --dark-2: #172431;
  --accent: #d94b2b;
  --accent-dark: #9f331d;
  --amber: #c68f2d;
  --green: #20765a;
  --shadow: 0 24px 70px rgba(16, 24, 32, 0.14);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family:
    Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI",
    sans-serif;
  line-height: 1.5;
}

a {
  color: inherit;
}

p {
  margin-top: 0;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 22px;
  padding: 18px clamp(18px, 4vw, 56px);
  border-bottom: 1px solid rgba(17, 24, 32, 0.08);
  background: rgba(244, 241, 236, 0.92);
  backdrop-filter: blur(14px);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  color: var(--ink);
  font-size: 17px;
  font-weight: 900;
  text-decoration: none;
}

.brand-mark {
  display: grid;
  width: 36px;
  height: 36px;
  place-items: center;
  border-radius: 7px;
  background: var(--dark);
  color: #ffffff;
  font-size: 13px;
}

.nav-links {
  display: flex;
  align-items: center;
  gap: 20px;
  color: var(--muted);
  font-size: 14px;
  font-weight: 750;
}

.nav-links a {
  text-decoration: none;
}

.nav-links a:hover {
  color: var(--ink);
}

.hero {
  display: grid;
  grid-template-columns: minmax(0, 0.96fr) minmax(360px, 0.78fr);
  gap: clamp(32px, 6vw, 84px);
  align-items: center;
  min-height: calc(100vh - 73px);
  padding: clamp(58px, 8vw, 112px) clamp(18px, 4vw, 56px);
  border-bottom: 1px solid var(--line);
}

.hero-copy {
  max-width: 860px;
  min-width: 0;
}

.eyebrow,
.section-kicker,
.panel-label {
  margin: 0 0 14px;
  color: var(--accent-dark);
  font-size: 13px;
  font-weight: 900;
  letter-spacing: 0;
  text-transform: uppercase;
}

h1,
h2,
h3 {
  margin-top: 0;
  letter-spacing: 0;
}

h1 {
  margin-bottom: 20px;
  font-size: clamp(58px, 7.2vw, 112px);
  line-height: 0.9;
  overflow-wrap: anywhere;
}

h2 {
  margin-bottom: 18px;
  font-size: clamp(31px, 4vw, 56px);
  line-height: 1.03;
}

h3 {
  margin-bottom: 10px;
  font-size: 18px;
  line-height: 1.2;
}

.hero-lede {
  max-width: 740px;
  color: var(--ink);
  font-size: clamp(21px, 2.4vw, 30px);
  line-height: 1.25;
}

.hero-support {
  max-width: 690px;
  color: var(--muted);
  font-size: 18px;
}

.hero-proof-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 10px;
  max-width: 720px;
  margin-top: 24px;
}

.hero-proof-grid div {
  min-height: 92px;
  padding: 16px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: rgba(255, 255, 255, 0.68);
}

.hero-proof-grid span {
  display: block;
  margin-bottom: 7px;
  color: var(--accent-dark);
  font-size: 12px;
  font-weight: 900;
  text-transform: uppercase;
}

.hero-proof-grid strong {
  display: block;
  color: var(--ink);
  font-size: 17px;
  line-height: 1.2;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 26px;
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 48px;
  padding: 13px 18px;
  border: 1px solid transparent;
  border-radius: 7px;
  font-weight: 900;
  text-decoration: none;
}

.primary-button,
.secondary-button {
  background: var(--accent);
  color: #ffffff;
  box-shadow: 0 10px 28px rgba(217, 75, 43, 0.24);
}

.primary-button:hover,
.secondary-button:hover {
  background: var(--accent-dark);
}

.ghost-button {
  border-color: var(--line);
  background: rgba(255, 255, 255, 0.65);
  color: var(--ink);
}

.ghost-button:hover {
  background: #ffffff;
}

.thesis-panel {
  min-width: 0;
  padding: clamp(24px, 4vw, 36px);
  border: 1px solid rgba(255, 255, 255, 0.14);
  border-radius: 8px;
  background:
    linear-gradient(140deg, rgba(217, 75, 43, 0.2), transparent 38%),
    var(--dark);
  color: #ffffff;
  box-shadow: var(--shadow);
}

.thesis-panel h2 {
  font-size: clamp(30px, 3vw, 44px);
}

.comparison-grid {
  display: grid;
  gap: 14px;
  margin-top: 26px;
}

.comparison-grid div {
  padding: 18px;
  border: 1px solid rgba(255, 255, 255, 0.14);
  border-radius: 8px;
  background: rgba(255, 255, 255, 0.06);
}

.comparison-grid span {
  display: block;
  margin-bottom: 6px;
  color: #ffffff;
  font-weight: 900;
}

.comparison-grid p {
  margin: 0;
  color: rgba(255, 255, 255, 0.72);
}

.section {
  padding: clamp(58px, 8vw, 98px) clamp(18px, 4vw, 56px);
}

.split-section {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(280px, 0.78fr);
  gap: clamp(28px, 5vw, 72px);
  align-items: start;
}

.split-section p,
.methodology-section p,
.pricing-layout p {
  color: var(--muted);
  font-size: 18px;
}

.problem-section,
.why-section,
.receive-section,
.sample-section,
.audience-section,
.quality-section {
  background: #ffffff;
}

.why-section {
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.method-overview {
  background: var(--dark);
  color: #ffffff;
}

.method-overview .section-kicker,
.pricing-section .section-kicker {
  color: #ef9b77;
}

.process-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 14px;
  margin-top: 28px;
}

.process-grid article {
  min-height: 162px;
  padding: 22px;
  border: 1px solid rgba(255, 255, 255, 0.14);
  border-radius: 8px;
  background: rgba(255, 255, 255, 0.06);
}

.process-grid span,
.custom-tiers span {
  display: inline-flex;
  margin-bottom: 18px;
  color: #ef9b77;
  font-size: 13px;
  font-weight: 900;
}

.wide-process {
  grid-column: span 2;
}

.muted-section,
.vertical-section,
.policies-section {
  background: #ebe5dc;
}

.signal-grid,
.deliverables-grid,
.audience-grid,
.quality-grid {
  display: grid;
  gap: 12px;
  margin-top: 28px;
}

.signal-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.deliverables-grid {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.audience-grid {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.quality-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.signal-grid div,
.deliverables-grid span,
.audience-grid span,
.quality-grid div {
  min-height: 78px;
  padding: 18px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: rgba(255, 255, 255, 0.76);
  color: var(--ink);
  font-weight: 800;
}

.sample-layout {
  display: grid;
  grid-template-columns: minmax(0, 0.72fr) minmax(340px, 0.95fr);
  gap: clamp(28px, 5vw, 72px);
  align-items: start;
}

.sample-layout p {
  color: var(--muted);
  font-size: 18px;
}

.sample-card {
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--surface);
  box-shadow: 0 18px 48px rgba(16, 24, 32, 0.1);
  overflow: hidden;
}

.sample-card-header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 18px;
  padding: 20px 22px;
  background: var(--dark);
  color: #ffffff;
}

.sample-card-header span {
  color: rgba(255, 255, 255, 0.7);
  font-weight: 800;
}

.sample-card-header strong {
  font-size: 20px;
}

dl {
  margin: 0;
}

.sample-card dl div {
  display: grid;
  grid-template-columns: 170px 1fr;
  gap: 18px;
  padding: 18px 22px;
  border-bottom: 1px solid var(--line);
}

.sample-card dl div:last-child {
  border-bottom: 0;
}

.locked-row {
  position: relative;
  user-select: none;
}

.locked-row dt,
.locked-row dd {
  filter: blur(5px);
  opacity: 0.46;
}

.locked-row::after {
  position: absolute;
  inset: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 12px;
  background: rgba(255, 255, 255, 0.42);
  color: var(--ink);
  content: "Included in full report";
  font-size: 13px;
  font-weight: 900;
  text-transform: uppercase;
}

.locked-note {
  padding: 18px 22px;
  border-top: 1px solid var(--line);
  background: #f1e7dc;
  color: var(--accent-dark);
  font-weight: 900;
}

dt {
  color: var(--muted);
  font-weight: 900;
}

dd {
  margin: 0;
  color: var(--ink);
}

.pricing-section {
  background: var(--dark);
  color: #ffffff;
}

.pricing-layout {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(330px, 0.55fr);
  gap: clamp(28px, 5vw, 72px);
  align-items: start;
}

.pricing-layout p {
  color: rgba(255, 255, 255, 0.72);
}

.compliance-inline {
  margin-top: 24px;
  padding: 18px;
  border: 1px solid rgba(255, 255, 255, 0.16);
  border-radius: 8px;
  background: rgba(255, 255, 255, 0.06);
  color: rgba(255, 255, 255, 0.74);
}

.price-card {
  padding: 24px;
  border: 1px solid rgba(217, 75, 43, 0.48);
  border-radius: 8px;
  background: #ffffff;
  color: var(--ink);
  box-shadow: 0 24px 54px rgba(217, 75, 43, 0.2);
}

.plan-label {
  display: inline-flex;
  margin-bottom: 16px;
  padding: 6px 9px;
  border-radius: 6px;
  background: #f1e0ce;
  color: var(--accent-dark);
  font-size: 12px;
  font-weight: 900;
  text-transform: uppercase;
}

.price {
  margin: 8px 0 18px;
  font-size: 52px;
  line-height: 1;
  font-weight: 900;
}

.price span {
  color: var(--muted);
  font-size: 16px;
}

.price-card ul {
  display: grid;
  gap: 9px;
  margin: 0 0 22px;
  padding-left: 18px;
  color: var(--muted);
}

.custom-tiers {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 14px;
  margin-top: 24px;
}

.custom-tiers article {
  padding: 20px;
  border: 1px solid rgba(255, 255, 255, 0.14);
  border-radius: 8px;
  background: var(--dark-2);
}

.custom-tiers p {
  margin-bottom: 0;
  color: rgba(255, 255, 255, 0.68);
}

.methodology-section {
  background: #ffffff;
}

.policy-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 16px;
}

.policy-grid article {
  padding: 24px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: rgba(255, 255, 255, 0.76);
}

.policy-grid h2 {
  font-size: 24px;
}

.policy-grid p {
  margin-bottom: 0;
  color: var(--muted);
}

.site-footer {
  display: grid;
  grid-template-columns: minmax(220px, 0.5fr) minmax(320px, 1fr) minmax(260px, 0.7fr);
  gap: 28px;
  padding: 34px clamp(18px, 4vw, 56px);
  background: var(--dark);
  color: #ffffff;
}

.site-footer div,
.site-footer address {
  display: grid;
  gap: 4px;
}

.site-footer p {
  margin: 0;
  color: rgba(255, 255, 255, 0.64);
}

.site-footer address {
  color: rgba(255, 255, 255, 0.72);
  font-style: normal;
  text-align: right;
}

.site-footer a {
  text-decoration: none;
}

.site-footer a:hover {
  color: #ffffff;
}

@media (max-width: 1080px) {
  .process-grid,
  .signal-grid,
  .deliverables-grid,
  .audience-grid,
  .quality-grid,
  .custom-tiers {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (max-width: 860px) {
  .nav-links {
    display: none;
  }

  .hero,
  .split-section,
  .sample-layout,
  .pricing-layout,
  .policy-grid,
  .site-footer {
    grid-template-columns: 1fr;
  }

  .hero {
    min-height: auto;
  }

  .hero-proof-grid {
    grid-template-columns: 1fr;
  }

  .wide-process {
    grid-column: auto;
  }

  .site-footer address {
    text-align: left;
  }
}

@media (max-width: 580px) {
  .hero,
  .section {
    padding-left: 16px;
    padding-right: 16px;
  }

  h1 {
    font-size: 58px;
  }

  .process-grid,
  .signal-grid,
  .deliverables-grid,
  .audience-grid,
  .quality-grid,
  .custom-tiers {
    grid-template-columns: 1fr;
  }

  .sample-card dl div {
    grid-template-columns: 1fr;
    gap: 4px;
  }

  .price {
    font-size: 44px;
  }
}